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Your level of outreach will largely depend on how far along a candidate was in the recruiting process. If they only made it through a phone screen or the very beginning of your hiring process, you should till reach out to them, but keep it brief. Candidates with whom you’ve developed a rapport, or even extended an offer to however, will require a greater level of attention, like a personal phone call.
The unpredictable nature of the pandemic has sidelined most companies’ long-term business plans. And while companies will always need to remain true to their mission, vision and purpose as their North Star, I firmly believe that leaders who focus on short-term results right now will be well positioned for long-term success. Because, ultimately, success begets success. Although I agree with Peter Drucker’s saying that “culture eats strategy for breakfast,” SMBs cannot afford to completely do away with strategic planning right now. Keep an eye trained on the big picture, but today’s “priority playbook” has to start with what’s right in front of you. Putting in place priorities to control costs, nurture customers, care for your employees and protect your culture are the best plans for helping SMBs not just survive this pandemic but also prepare for greater future success.
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Seek out candidates who embrace the idea that there is ethical opportunity in chaos and will lead or support business development efforts during this tumultuous time. People who feel badly about promoting products and ethically maximizing profits during downturns will be hard-pressed to come up with ideas for new revenue streams, expense reductions, or streamlined processes. Evaluate existing onboarding processes. What aspects can be done virtually? Assess what staff and training resources will be needed for a new hire to have the fastest path to productivity. Ensuring that an effective onboarding plan is in place will be crucial for quickly achieving ROI from new hires as well as retaining them.