Expo trade show booths by Infinity Exhibits right now? Here are some trade show booth marketing ideas to make your exhibition successful, however, it is crucial to understand that once you are done with the trade show, your work has only just started. The strength lies in following up on the trade show. With your goals in mind, you should have a practical way to determine success. Be sure to conduct thorough research, and if possible, visit the trade show in advance before the exhibition. That will give you the information required to ensure that your show is a good fit for your business. Also, view the upcoming trade shows to assist you in deciding the best trade show to market your product or services.
Our 10×10 Truss trade show booths provide a modern, professional, and industrial appearance at any trade show event. They require NO TOOLS for set up and some can even be reconfigured in multiple ways using the same parts. With a fully recyclable steel frame, our Truss kits are both an economical and eco-friendly exhibit choice. Our Slatwall displays are lightweight and are perfect for clients needing shelving or slatwall for merchandise. Capatible with all industry standard hardware, our Slatwall booths offer both strength and flexibility while still weighing 50% LESS than standard slatwall displays. Find extra information at go.
You only have a few seconds of someone’s attention before they move onto looking at something else. Your sign needs to reel them in, and, to do that, it must grab their attention and keep hold of it. Consider using a graphic image that has bold colors or is striking to the eye to get people to stop and look. Once they have their eyes on your sign, they may think your sign is interesting and decide to come over and check out your booth. Think about it from your perspective. If you were in their shoes, what would make you say “wow, that looks like a cool booth” or “I wonder what kind of stuff they have…” and walk over to them? You need to get attendees out of the aisle and to your booth. After that, you can tell them more about the story because you’ve already got their attention.
Infinity Exhibits offers affordable storage at our Vegas & Sarasota facilities and can also assist with storage in between shows throughout the US. Not committed to purchasing a booth? Our all inclusive rental services include rental of the exhibit, install/dismantle at the show, and shipping to and from the show. Our Trade show displays are designed using the most cost effective materials that are durable, functional and create a great impression. Our lightweight and compact designs drastically reduce shipping. Read additional details on https://www.infinityexhibits.com/.
We’ve briefly mentioned in the previous point that if you thought capturing the attention of prospects is hard in an in-person event, wait until you try it in a virtual event. That’s why it’s so important to have crafted messages that will cut through the clutter and prompt participants to read, and even engage. Consider creating “incentives” for attendees to respond to your reps’ messages or even gamifying the interactions with prizes. Prospects love to hear from people like them. Share testimonials, statistics, zingers, and facts that are unique to your brand and company. Greetings and pleasantries will not get you very far when trade show attendees are inundated with them. You could take it a step further and created customized messages per persona since the job title should be visible to you. Also, timing is everything. Make sure you have a consistent cadence throughout the day during the times when attendees are most likely paying attention, in-between sessions for example.