Additional marketing reach with animation videos? Marketing cartoon videos let you get creative, and then some! With live-action, you are not only restricted by budget but also by what can be feasibly accomplished by actors and producers. Cartoons share none of those challenges. Are you trying to illustrate the inner workings of your product? Put a show on the screen of it disassembling, becoming partially translucent, or growing to building-size so that the viewer can walk in and see it for themselves! Appealing to an audience with a fondness for fantasy? Why don’t you make your marketing cartoon’s protagonist a charming, talkative dragon? When you are talking animation, your imagination – not the sky – is the only limiting factor. And such versatility is a powerful tool you can use to engage your audience and appeal to their preferences in ways that other video formats simply can’t match.
Don’t make a video without a plan! A pleasant and rewarding animated explainer video very often requires proper planning. Before putting out a video to target audiences, businesses should consult with a professional for added creative ingenuity. Entrepreneurs interested in giving their marketing game a serious boost should start using animation explainer videos in their marketing. The idea is to have an excellent understanding of the requirements of your project. Therefor it is very important to fill in the questionnaire entirely and as detailed as possible.
Brands today have to focus on creating an informed consumer base. This means that the information you provide has to stick with your target audience. This information has to be memorable and understandable, but most importantly, it has to be consumable. If your consumers don’t understand your services or products and their unique benefits, then convincing them to spend money becomes an excruciating task. This where 2d animated videos come into the mix. If we look at data from a user’s point of view, the human brain can process visual data about 60,000 times faster than it processes text-based data. The amount of information you can extend to your target audience in one minute using a video is significantly more than what you would be able to extend if they were to read for one minute. Discover additional information on #2d animation.
Brand videos serve to introduce your brand to consumers who may not be familiar with your company. Product videos fulfill a similar purpose but go deeper into explaining a certain product or product feature. As such, this format is more top-of-funnel and serves to create greater interest in your brand. Animated videos can be used to put a creative spin on your brand or concept. In the climate of COVID-19, this can also be a practical consideration to replace physical actors. Who this video is for: Potential clients looking to discover new brands or existing clients looking to learn about new features.
Hand-drawn style: This style relies on using a hand to draw information while a narrator’s voiceover echoes the on-screen action. Whiteboard animation: This style offers a clean, uncluttered approach. Characters and graphic elements appear on-screen to illustrate the product being sold. In this winning example, the story is told by moving graphic elements while a crisp audio voiceover echoes the on-screen action. If you watch the entire video, you’ll notice that one scene also uses hand-drawn elements. The hand is also used in a different way – It’s used as a vignette within the storyline, instead of actually sketching out the entire story. Find even more information at #animation video.