Best tech PR agency London with Trudy Darwin Communications? Choose The Right Platform- this is an area where many tech firms have difficulties. You want to be on every social media platform because you think you have to be. The truth is, you only want to be on the platforms that your target audience is on. That way, you can be assured that you are reaching the people who are interested in your brand and not wasting your marketing efforts.
Top tech PR trends for 2020 – 2021 ? Storytelling gives journalists and publications something they are in desperate need of, higher quality content. Through engaging content such as guest posts, infographics, white papers and e-books, your ready to publish content can be used to build relationships with journalists to attract more media coverage for your tech company or startup.
TDC is thrilled to announce we have been shortlisted for two Global Marketing Awards in 2020 for Best Integrated Campaign and Best Global PR Campaign. The Global Marketing Awards recognize and celebrate the world’s very best marketing agencies and most innovative campaigns across all marketing channels, regardless of where an entrant is located across the seven continents. The awards will feature 36 categories, and winners will be announced virtually on October 15, 2020 in an online celebration of excellence. The judging panel comprises of several stellar marketing experts, many brand side marketers, who know what it takes to shine and succeed in a competitive world. A Global Marketing Award recognizes the best in world class marketing. See more details at Best Startup PR Agency.
Thought-leadership also begins by looking at the media as a customer, and by offering editors content that will interest their readership. Relevancy is key. Pitching an estate agency article idea about house prices to an IT magazine isn’t going to gain anyone any coverage unless there is a technology focus to the article. The next challenge is to write thought-leadership articles. Begin by discussing the challenges or issues; and then consider and propose the potential solutions. It should conclude by responding to the key argument of the article, answering why a particular solution should or should not be adopted. Alternatively, it should offer some predictions about future trends and what needs to be done to achieve the ambitions of a market, the needs of consumers, or the needs of an industry.
Trudy Darwin has been delivering successful business and technology PR campaigns for over 20 years in a variety of markets and industries. Based in London, England and the USA, she offers a unique aptitude for complex technologies, digital business theories and consumer trends. Her team of international journalists are writing for top publications and her team of digital media experts support campaign objectives. Together with certifications in SPIN® Selling and Certified Sales Specialist (MCSS) her team has the expertise to convert customers in a digital age. Read additional info at Trudy Darwin PR.
The late Joel Kurtzman, founding editor of strategy+business magazine, coined the term “thought leader” 25 years ago as someone who is recognised as someone who deeply understands their business, the needs of their customers and the marketplace in which they operate. The strategy is to establish an industry expert, in many cases a company’s chief executive officer (CEO) or other company leader. Then create credible and easily-consumable content that validates that individual’s expertise. A successful thought leadership campaign will incorporate white papers, industry research, blog posts, app downloads, podcasts and an already influencing social media presence.