Behavioural Capitalism is a version of capitalism in which human action becomes the central factor for the production and provision of goods and services. This new influence of the large technology groups, which often exist only for a few years, is astonishing and astonishing, as is the development that their products have become an indispensable part of everyday life for many people and society at breakneck speed. A silent conquest and yet they are much more than just clever business models that can be easily integrated into the existing. These companies are only players on a playing field that has made their existence and growth possible in the first place. One thing that has too often been underestimated and overlooked so far is Behavioural Capitalism.
Behaviour means acting, tolerating as well as not acting. The processes can be conscious or unconscious. It is influenced and produced by stimuli. But now the conditions have changed, because technological development has led to new business models that have gained such an influence that they raise the question of whether they have long since developed into an independent form of capitalism, behavioral capitalism. This brings us to the central thesis of this paper, which is that new possibilities of behavioural skimming have turned the raw material into a factor of production and thus into a variant of capitalism in its own right. You can see this Video explaining what Behavioral Capitalism is.
Behavioral Capitalism concept was created by Andreas Herteux, a german economist, philosopher, publicist and author. Andreas Herteux founded Erich von Werner Society , a group dedicated to constantly analyze the global situation, arrange it, prepares it and designs appropriate models as well as theories for the representation of the reality. The Erich von Werner Society makes a significant contribution to the understanding of current and future world events. Extra info at Erich von Werner Society and Behavioral Capitalism.
Today, behaviour is also a central production factor for classical and Financial Capitalism and complements labour, land and capital. This behaviour is then used directly as merchandise or processed into satisfaction and/or forecast products in a production process.
The presentation of this development was deliberately neutral, as it entails both opportunities and risks. The embedding of the individual in his own world, which serves his own fulfilment of needs and self-realisation, is at first not negative, especially since this does not have to be designed in a closed way. On the other hand, of course, there is a central world of who ultimately controls the stimuli and the data and whether the behavior or even one’s own reality is manipulated. This, like the model of behavioral capitalism, is now to be released for discussion. You can buy the book on Amazon : Behavioral Capitalism on Amazon – Direct Link(no affiliate).
The Erich von Werner Society thinks that the world is entering a new era. These changes are because of or are accelerated by factors, which in combination and interaction with each other will trigger a new era: Overpopulation and missing life perspectives (e.g. due to the demographic development on the African continent). Few of the world’s most threatening problems : AIDS: HIV/AIDS is an epidemic, in which more than 36.7 million people are living with the disease. About 2.1 million children currently have the disease, and in 2016 alone, one million people have died. The prevalence of AIDS is still alive; however, many international organizations have contributed to its decrease in recent years. Children are key to our future success, yet many across the world do not have access to some of their most basic needs and approximately six million children die each year before reaching the age of five. Child health and education go hand in hand. Malnutrition of children leads to permanent physiological damage, known colloquially as ‘stunting’. Children who are hungry cannot concentrate and, thus, cannot learn. Children who are chronically hungry develop cognitive difficulties, which means they might never be able to achieve their actual academic or professional potential.