Mary Ann Holder or the rise of a hybrid blockchain-enabled networks leader: If we need to find ideas on how to engage all these different audience members especially as technology and people evolve, do you look at other industries and see what they’re doing? That’s a good question because we’re evolving so fast. The landscape is changing really quickly. I think people’s consumption is changing very quickly. We look at a lot of different factors. We’re increasingly a social media world and is very heavily influenced by social media, the characters, and the stars and the tenants of that generation that has been raised on a social media platform. It’s multi-generational so we’re we’re consuming things in smaller sound bytes but that doesn’t mean that the smaller sound bytes can’t something very very applicable and really relevant to what your needs are. We look at the social media world. We look at the music world. We look at the fashion world. B2B, oftentimes, we might get stuck in sort of an ivory tower. But, if you look beyond that into the B2C world how consumers are consuming in the consumer market, it really leads in terms of what the next generation of B2B is going to adopt. You can call it a bullwhip effect. Find extra details on MaryAnn Holder.
MaryAnn Holder is Chief Marketing Officer at One Network Enterprises, a provider of the blockchain-enabled network platform, The Real Time Value Network. Back in 2002, Greg Brady, a supply chain visionary and Ranjit Notani a pioneer in multi-enterprise collaboration technology came to the conclusion that the traditional paradigm of business-to-business collaboration built around enterprise-centric software was fundamentally flawed. Businesses must take an outside-in network view and together serve the end consumer. In May 2003, they acquired Elogex, a cloud-based logistics software company, and founded One Network Enterprises with a vision to create consumer-driven business networks. They developed a network platform that enabled entire business communities to collaborate and work together to serve the consumer. Brady and Notani brought the network way of conducting business just as LinkedIn did so to managing professional contacts. They re-imagined how business software is built, delivered, and used for today’s dynamic and highly inter-connected world.
Today, these hybrid blockchain-enabled networks are providing a real-time, shared, single version of the truth at the core of the business community. They eliminate data discrepancies, delays, and costs, while leveraging blockchain’s strong, decentralized, and trusted network. Best of all, it supports powerful new functionality such as chain of custody apps that run on the hybrid network. These shared apps empower shippers, carriers, freight forwarders, 3PLs/4PLs and other partners to track and manage orders and shipments, and collaboratively plan and execute across all stages of the supply chain, in a trusted, transparent, yet confidential environment. Considering the strategic role logistics play in business, how an organization approaches logistics can often dictate its overall success or failure. Blockchain enabled networks are creating an unprecedented advantage by greatly speeding how goods are moved throughout the supply chain by taking the guesswork out of process and ensuring all partners are operating on the same page.
Mary Ann Holder on One Network’s Intelligent Control Tower: The Supply Chain Control Tower Value Matrix 2020 from Nucleus Research, provides a snapshot of the market based on how vendors are delivering value to customers through the usability and functionality of their software. Fill out the form on the right to download your complimentary copy of the Control Towers Value Matrix for 2020, and learn what control towers are, how they are transforming supply chains, and what they can do to boost visibility, efficiency and automation in your supply chain. Read additional details at https://www.forbes.com/sites/forbescommunicationscouncil/2018/10/19/memorable-marketing-methods-to-spread-holiday-cheer-while-improving-sales/?sh=261503b2fed8.
“While many vendors just talk about bringing automation to their supply chain planning and inventory optimization software, One Network has customers that are live and using the capabilities to extract value from the technology,” said Seth Lippincott, lead analyst of the report. “By providing an integrated platform on which customers can run their supply chains end-to-end, the vendor is shortening the distance between planning and execution, providing a holistic view of inventory and the ability to optimize stocking levels. Nucleus expects the value One Network delivers to continue to improve as more customers adopt its automation and intelligent capabilities.” MaryAnn Holder-Browne, Chief Marketing Officer of One Network: “We are thrilled to once again be recognized by Nucleus Research”.
This year is the first time Gartner has published a report on multienterprise supply chain solutions. The report stated,”Networks are not new, but with companies focusing more on having end-to-end (E2E) processes include their external trading partners, these networks are increasing in importance and value. Collecting data and sensing signals in real time, and then coordinating, executing, and resolving issues quickly, will allow companies to operate their supply chains more effectively.”