Premium swimwear trends right now? Swimwear season is upon us. The suits du jour? Glamorous one-pieces and modest bikinis, both cut to cover up and enhance curves. In the mix are island-inspired options — an asymmetrical two-piece from the New York label Giejo (top, $98; bottom, $88) and a cheap and cheerful Indochine-esque palm print by Joe Fresh ($29), for example — that hit the high and low sides of swim’s price spectrum. Other standout summertime swim trends include plaids (gingham from the Australian swim house Seafolly and madras from Thom Dolan); black-and-whites (stripes from Norma Kamali and botanicals from Tommy Bahama); and florals (primaries from Rebecca Taylor and pastels from American Eagle). T even found the sunglasses that go best with each look. Here comes the sun!
Consisting solely of striped and block colour suits and bikinis, this brand delivers exactly what it says on the proverbial tin. Cuts vary from strappy to sporty, meaning that even the most perturbed bather will find something they feel comfortable in. New York utilitarianism meets Malibu languor in this delectable collection by design duo Megan Balch and Jaime Barker. Whether you’re more of a front crawl sprinter or pool side sipper is irrelevant here – the robust structuring and sorbet shades of these designs will bring a certain elegance to any holiday wardrobe. Read extra details on swimsuit.
If you’re anything like us, you’ve got a drawer filled with favorite swimwear from seasons past, ranging anywhere from tie-dyed tops to color blocked bottoms. Well, get this: Those patterned pieces can play a major part in helping you stand out from the crowd this season…in a whole new way. Instead of wearing one straight-from-the-store bikini, we’re all about mixing and matching different tops and bottoms to create a unique-to-you look. Not super confident in your print-pairing? Create a cool connection by choosing a common color way or motif. For example, the micro-print on a Basta Surf top is the perfect pint-size match for bold sea foam green stripes from Target. Tropical florals in varying colors from Pret-a-Surf and Rosa Swim show how to double up on one design, as do spotty separates from Guess and BCA. Of course, we wouldn’t expect you to take our word for it—click through to see our favorite 10 bikini pairings for yourself!
Your line is called giejo – where did this name come from? When I was younger, my mom called me giejo. It all started because my brother had a hard time pronouncing my name and called me something to this effect. It just kind of stuck. I attribute my sense of style to my mom and in a way named the collection in honor of her. Where do you see your line going? What’s next? I love one-pieces. There’s something about them that looks so chic. I’m hoping to do something really creative and different with a one-piece as well as a few more transitional cover-ups. I’m also going to experiment with creating my own prints and layering fabrics.