Top ISO cash discount program and selling guides? Here’s What We Will Do: You go to the merchant and tell him that you will reduce his credit card payment processing fee from $300 to zero or almost zero. And you will do that by telling customers that they will get a discount if they pay via cash, but if they pay via credit card, they will have to pay full price. However, with this approach, you are losing 50% of your profit and only getting $50 out of the total profit of $100. This approach might win you “salesman of the year” award, but it won’t let you buy that Mercedes you’ve been eyeing for some time.
How Surcharges Work? Many entities, including governments, businesses, and service professionals assess surcharges for goods or services. For example, taxi drivers may add a fuel surcharge of $1 when gas prices increase. The cost of some products and services do not include the added surcharge. Instead, the calculated fee will be assessed upon acceptance or purchase of the item and appears in the contract or purchase agreement. Surcharges may be set at specific dollar amounts, such as $5 per transaction, or based on a percentage of the total price. A surcharge is an extra fee, tax, or cost added to the already existent cost of a good or service.
Highlight your strengths and differentiators that set you apart from the competition. Motivate prospective customers to learn more. Your value proposition should be comprehensive, yet brief, and solve specific pain points for the customer. When possible, quantify value for your customers—provide a concrete and tangible ROI. And of course, continually reinforce your values to the customer.
Also, it is not permitted in several areas. So, if you are from one of the areas such as New York, Maine, Kansas, Oklahoma, Florida, California, Texas, etc, you won’t be charged a surcharge. In the same way, the vendors can’t add the surcharge. Let’s say a customer has to pay 100 bucks for an item. The credit card association will charge 2 bucks fees from them. So, the merchant will add 2 bucks as a surcharge, the customer will have to pay 102 bucks. In this way, the merchant can recover the money. See more details at Best Cash Discount Program.
Be proactive: Clients want to know that you’re thinking about them. They want to feel special. Too often financial advisors and bankers let too much time pass between talking to their current clients because they don’t want to be viewed as a pest or come across too salesy. However, your clients want your advice. Be proactive and give it to them. If you read something on LinkedIn’s Financial Services blog that you think is applicable, send it along. If one of your clients is looking to expand in the Chinese market and you read an article about U.S. companies trying to break through, highlight the important part and suggest a phone call to discuss the implications. Don’t sit back and wait for your clients to reach out to you. Stay in constant contact. This will strengthen your relationships, help you uncover new opportunities, and protect your clients from your competitors.