Searching for a digital marketing company in US offering sales process refinement ? We have good news for you! We will discuss about the latest marketing strategies in 2020 and also introduce you to one of the leading digital marketing agencies in US.
And don’t just think YouTube. There are plenty of ways to drive higher engagement with your video marketing, as you can make a video post or start a live broadcast on Facebook, Instagram or LinkedIn. One of the issues that marketers have faced in recent years is the growing shift to mobile devices. Those long-form sales pages and emails of yesteryear are fading fast because they’re simply too difficult to read on small mobile screens. However, video can present the same information in a format that works perfectly regardless of the device. If your site includes video, it’s 50X more likely (50 times!) to drive organic search results compared to text. Why? Because people find video content more compelling, so Google pushes pages that include videos higher in the rankings. One of the best things about video marketing is that it makes it easy to reformat your content. Imagine that you’ve recorded a video for your YouTube channel. Instead of just publishing it on YouTube, you could also: Get it transcribed so you have a text version of the video, Publish the transcription on your blog under an embedded YouTube video for better rankings, Upload the raw video with the transcription as subtitles to Facebook (native Facebook videos get a much higher impression share and engagement than shared YouTube videos), turn the transcription into a standalone blog article with a short rewrite and addition of relevant stats and images.
A key trend in overall digital strategy development is the ongoing popularity of digital transformation programmes. A recent poll on a members’ webinar in digital transformation showed that a third of businesses are planning transformation within the next 12 months with a quarter already having embarked on them. This is similar to what we’ve seen in our more general surveys. Within digital marketing strategy, there is continued interest in developing integrated digital marketing strategies across multiple channels. Digital transformation programmes are a response to the challenges of digital silos in some companies where there has been a failure to integrate digital across a company. Instead, we recommend using a customer-centered approach to audit your approach for different personas across the lifecycle as shown below.
Omnichannel is particularly important for consumer-facing businesses. That’s because 70% of consumers use three channels or more to research a purchase. An omnichannel strategy is your company’s best way to build a one-of-a-kind customer experience for your customers. Take Bank of America, for example: Omnichannel Marketing for digital marketing trends 2019 With the free BofA smartphone app, customers can do all their banking on the go. The virtual assistant “Erica” can even answer customer questions and help customers make financial decisions. Bank of America serves up helpful content to existing customers through email, their app, and their website. They also send new product offerings through direct mail and through their app. Omnichannel isn’t just important for generating new business. It’s a necessary strategy for building a positive customer experience that increases your customer retention rates. According to the Aberdeen Group, companies with a strong omnichannel marketing strategy have seen a 9.5% year-on-year increase in their annual revenue and retained an average of 89% of their customers.
How we define Trigacy is simple- your go to place to get things done for your digital startup. From programming to digital marketing, we are trying to make your to-do list as short as possible! Our story begins way back in 2013, along with Deshpee Group, our holding company. We have experience of developing and deploying websites, apps, blogs, digital marketing campaigns and many other aspects of the digital universe. We decided that we’ll bring this expertise to the help of small business owners and entrepreneurs looking to take their startup off the ground. As the meaning of the word ‘Trigacy’ goes- We will trigger your digital legacy. Read extra details on https://www.trigacy.com/.